WHAT WILL WE DO?
100% HUMAN lends itself to a wide variety of people – from the music, fashion and movie industry to political, sports and business world names – and everyday people – widening our scope.
100% HUMAN is a positive and inclusive message to the world, a crucial point in the current times of stress, but also relevant at any moment.
Ideally, it will be a grassroots, viral campaign, relevant to any part of the world.
As both a guerilla marketing campaign and an effort to give back, we would like to print gloves, blankets, umbrellas, rain ponchos and distributing them to the homeless and poverty-stricken in New York City – each item carrying the words:
I AM
100% HUMAN
